Ten Events Asia Ltd. is a specialized international sports events and entertainment management company based in Shanghai, China, and a pioneer in the industry in China. For nearly 30 years, Ten Events has provided exceptional results for Global 1000 Brands in a dozen countries throughout Asia, the Americas, and Europe.
The award-winning international team specializes in the promotion and staging of premium global sporting and musical performances. Headline events include The Heineken Open, The Rolex Shanghai Masters, Longines Global Champions Tour, F1 Heineken Chinese Grand Prix, Goose Island Booshkabaash, and the first mainland performances of Sir Elton John, and The Rolling Stones.
Ten Events Asia Ltd. provides a fully integrated set of marketing and operational services designed to meet the specific needs of each client. We create and execute integrated campaigns and programs that achieve maximum impact.
Our extensive capabilities in sales, marketing, promotions, public relations, operations, design, communications, human resources, finance, and management are leveraged to provide maximum results.
Since 1997, Ten Events Asia Ltd. has based its operations in Shanghai and is currently embedded in the Shanghai JUSS Event Management Co. Ltd.
Ten Events Asia is focused on developing sustainable premium events in the last major “unsaturated” professional sports market place — China. With the tremendous challenges international firms have faced in China, Ten Events is a true success story having developed partnerships with international brands and government bodies to help develop China into an international sports powerhouse. Today, Ten Events stands alone as having collective sponsorship sales in China that top 200 million USD. Both partners are the first and only foreigners to be recognized by the Shanghai Municipal Government with the highest civilian awards for their ongoing contributions to China’s sports industry.
Ten Events Asia Ltd (TEA) was founded in 1985 by Charles Humphrey Smith and Michael Luévano. Aside from the crucial role in the development of tennis in China, Smith and Luévano have been credited with transforming the country’s entertainment landscape by promoting such marquee acts as Elton John, the Rolling Stones and the World’s #1 DJ, Tiesto.
“Michael and Charles are the godfathers of sports and entertainment events in China. Simply put, nobody has more experience or is more well-connected than they are. Without their expertise, organizing the first AFL game in China would've been a logistical nightmare.”
“We have worked with Ten Events on over 40 events since the first Heineken Open in Shanghai in 1998. They truly set the standard for professionalism and integrity - consistently going above and beyond to organize fantastic events every single time.”
“I have the Shanghai Tournament circled on my calendar as one of my favorite events of the year. That is in large part due to the efforts of Michael, Charles and the Ten Events team. ”
October 2-15, 2023
Coming in 2023
Coming in 2023
Ten Events Asia has a long history of working with some of the most influential and well respected brands in the world. Maintaining a good relationship with our partners is paramount to our business. Because of our honest and friendly relationships with our clients, the vast majority of our partnerships have last a number of years. Please do not hesitate to contact us if you are interested in working together.
Please contact us if you are interested in joining or cooperating with Ten Events Asia.